Let’s create something bold, meaningful, and uniquely yours.
Creative Director Industrial Designer Stylist
Visual Story Teller
Medellín-born | Denver-based | Global reach
I’m Alejandra Serna — Creative Director, Interior Designer, Stylist, and Tastemaker. I help people and brands express their essence through intentional design, styling, and storytelling. From award-winning furniture in Medellín to redefining venues in Denver, to styling musicians for their debut — I bring beauty, function, and soul to every project. Whether it’s a room, a wardrobe, or a stage, I create experiences that are bold, beautiful, and unforgettable. Let’s elevate your vision — and make it impossible to ignore.
Services
MULTIDISCIPLINARY DESIGN, STRATEGY & EXECUTION
Creative Direction & Design Leadership
Visionary leadership of multidisciplinary design teams / Expertise in conceptual development, storytelling, and execution/ Development of cohesive spatial and brand narratives across media
Interior Architecture & Remodeling
End-to-end project management from concept to completion/ Renovation of residential, commercial, and hospitality environments/ Space planning, material selection, and budget-conscious design
Furniture & Parametric Design
CNC-based fabrication and custom furniture design/ Functional and sculptural pieces blending art and utility/ Award-winning work rooted in sustainability and innovation
Visual Merchandising & Retail Experience
Creation of compelling product displays and immersive store environments/ Winner of the 2012 Lápiz de Acero Prize for national excellence in merchandising/ Window displays, showrooms, trade shows, pop-ups, and assembly manuals
Styling & Personal Image Consulting
Artistic direction for musicians, performers, and personal brands/ Closet curation and spatial styling for private clients/ Image development rooted in authenticity, confidence, and culture
Strategic Branding & Trend Integration
Research-based branding strategies for lifestyle and creative brands/ Integration of trend forecasting into design narratives/ Visual storytelling through styling, interiors, and marketing materials
Client Experience & Material Selection
Insightful client interviews that guide the design process with empathy/ Development of curated lookbooks and material palettes/ Alignment of aesthetics, budget, and functionality in every project
3D Visualization & Project Planning
High-fidelity photomontages and spatial visualizations/ Use of digital tools to communicate design intent with clarity/ Meticulous documentation and presentation standards
Procurement & Resource Optimization
Efficient sourcing and purchasing of materials and furnishings/ Clear budget breakdowns and procurement tracking systems/ Cost-effective solutions without compromising creative vision
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