Creative Direction & Design Leadership

Visionary leadership of multidisciplinary design teams / Expertise in conceptual development, storytelling, and execution/ Development of cohesive spatial and brand narratives across media.

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Interior Architecture & Remodeling

End-to-end project management from concept to completion/ Renovation of residential, commercial, and hospitality environments/ Space planning, material selection, and budget-conscious design.

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Furniture & Parametric Design

CNC-based fabrication and custom furniture design/ Functional and sculptural pieces blending art and utility/ Award-winning work rooted in sustainability and innovation.

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Visual Merchandising & Retail Experience

Creation of compelling product displays and immersive store environments/ Winner of the 2012 Lápiz de Acero Prize for national excellence in merchandising/ Window displays, showrooms, trade shows, pop-ups, and assembly manuals.

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Styling & Personal Image Consulting

Artistic direction for musicians, performers, and personal brands/ Closet curation and spatial styling for private clients/ Image development rooted in authenticity, confidence, and culture
 

Strategic Branding & Trend Integration

Research-based branding strategies for lifestyle and creative brands/ Integration of trend forecasting into design narratives/ Visual storytelling through styling, interiors, and marketing materials.
 

Client Experience & Material Selection

Insightful client interviews that guide the design process with empathy/ Development of curated lookbooks and material palettes/ Alignment of aesthetics, budget, and functionality in every project.
 

3D Visualization & Project Planning

High-fidelity photomontages and spatial visualizations/ Use of digital tools to communicate design intent with clarity/ Meticulous documentation and presentation standards.
 

Procurement & Resource Optimization

Efficient sourcing and purchasing of materials and furnishings/ Clear budget breakdowns and procurement tracking systems/ Cost-effective solutions without compromising creative vision.

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